Let learn how to monetize!
Advertising
- Display Ads - ex. Yahoo!
 
- Search Ads - ex. Google
 
- Text Ads - ex. Google
 
- Video Ads - ex. Hulu
 
- Audio Ads - ex. Pandora
 
- Promoted Content - ex. Twitter, Tumblr
 
- Paid content links - ex. Outbrain
 
- Recruitment Ads - ex. LinkedIn
 
- Lead Generation - ex. MoneySuperMarket, ZocDoc
 
- Affiliate Fees - ex. Amazon Affiliate Program
 
- Classifieds - ex. Craiglist
 
- Featured listings - e.g. Yelp, Super Pages;
 
- Email Ads - as done by Yahoo, MSN
 
- Ad Retargeting - ex. Criteo
 
- Real-time Intent Ad Delivery
 
- Location-based offers - ex/ Foursquare
 
- Sponsorships / Site Takeovers - ex. Pandora
 
Commerce
- Retailing - ex. Zappos
 
- Marketplace - ex. Etsy
 
- Crowdsourced Marketplace - ex. Threadless
 
- Excess Capacity Markets - Uber, AirBnB
 
- Vertically Integrated Commerce - ex. Warby Parker
 
- Aggregator - ex. Lastminute.com
 
- Flash Sales: Gilt Groupe, Vente Privee
 
- Group buying - ex. Groupon
 
- Digital goods / downloads - ex. iTunes
 
- Virtual goods - ex. Zynga
 
- Training - ex. Cloudera (??), -> Coursera
 
- Pay what you want - ex. Radiohead
 
- Commission - ex. SharesPost
 
- Commission per order - ex. Seamless, GrubHub
 
- Auction - ex. eBay
 
- Reverse Auction - ex Priceline
 
- Barter for services ex. SwapRight
 
Subscription
- Software as a Service (SAAS) - ex. Salesforce
 
- Service as a Service - ex. Shopify
 
- Content as a Service - ex: Spotify, Netflix
 
- Infrastructure/Platform As A Service - ex. AWS
 
- Freemium SAAS - ex. Dropbox
 
- Donations - ex. Wikipedia
 
- Sampling - ex Birchbox
 
- Membership Services - ex Amazon Prime
 
- Support and Maintenance - ex 10gen, Red Hat
 
- Paywall - ex. NYTimes
 
- Voice and video-conferencing - ex. Uberconference
 
Peer to Peer
- Peer-to-Peer Lending - ex. Lending Club,
 
- Peer-to-Peer Gambling - ex. BetFair
 
- Peer-to-peer buying - ex Etsy
 
- Peer-to-peer insurance/home/car - ex (??)
 
- Peer-to-peer computing (CrasPlan storage, or SETI@home)
 
- Peer-to-peer service - ex. Mechanical Turk, TaskRabbit
 
- Peer-to-peer Mobile WiFi/Tethering - ex (??)
 
Transaction processing
- Merchant Acquiring - ex. PayPal (Online / Offline), Stripe (Online), Square (Offline)
 
- Intermediary - ex. IP Commerce (POS 2.0), CardSpring
 
- Acquiring Processing - ex. Paymentech
 
- Bank Transfer - ex. Dwolla
 
- Bank Depository Offering - ex. Simple, Movenbank (spread on average deposits)
 
- Bank Card Issuance - ex. Simple (interchange fee per transaction)
 
- Fullfilment - ex. Amazon
 
- Messaging - ex. Peer-to-Peer SMS, IM, Group Messaging
 
- Telephony - ex. termination/origination in public telephony networks (skype out/in)
 
- Telephony - ex. termination/origination within private telephony cloud (e.g. native skype)
 
- Payment Gateways: Mobile -ex. Braintree
 
- Platform Monetization ("Tax") - Facebook Credits; iO6 30% cut.
 
Licensing
- Per Seat License - ex. Sencha
 
- Per Device/Server License - ex. QlikView
 
- Per Application instance - ex. Adobe Photoshop
 
- Per Site License - ex. Private cloud on internal infrastructure
 
- Patent Licensing - ex. Qualcomm
 
- Brand Licensing - ex. Sesame Street
 
- Indirect Licensing - ex. Apple Volume Purchasing
 
Data
- User data - ex. BlueKai
 
- Business data - ex. Duedil
 
- User intelligence - ex. Yougov
 
- Search Data - ex. Chango
 
- Real-time Consumer Intent Data - ex. Yieldbot
 
- Benchmarking services - ex. Comscore
 
- Market research - ex. GLG
 
Mobile
- Paid App Downloads - ex. WhatsApp
 
- In-app purchases - ex. Zynga Poker
 
- In-app subscriptions - ex. NY Times app
 
- Advertising - ex. Flurry, AdMob
 
- Digital-to-physical - ex. Red Stamp, Postagram
 
- Transactions - ex Hailo
 
Gaming
- Freemium - Free to play w/ virtual currency - ex. Zynga
 
- Subscription- ex. World of Warcraft
 
- Premium - ex. xBox games
 
- DLC - (Downloadable Content) - ex. Call of Duty
 
- Ad Supported - ex - addictinggames.co
 
(Source : https://hackpad.com/Web-And-Mobile-Revenue-Models-(final)-EgXuEtSibE7)


