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7 thg 3, 2013

Web And Mobile Revenue Models



Let learn how to monetize! 

Advertising
  • Display Ads - ex. Yahoo!
  • Search Ads - ex. Google
  • Text Ads - ex. Google
  • Video Ads - ex. Hulu
  • Audio Ads - ex. Pandora
  • Promoted Content - ex. Twitter, Tumblr
  • Paid content links - ex. Outbrain
  • Recruitment Ads - ex. LinkedIn
  • Lead Generation - ex. MoneySuperMarket, ZocDoc
  • Affiliate Fees - ex. Amazon Affiliate Program
  • Classifieds - ex. Craiglist
  • Featured listings - e.g. Yelp, Super Pages;
  • Email Ads - as done by Yahoo, MSN
  • Ad Retargeting - ex. Criteo 
  • Real-time Intent Ad Delivery
  • Location-based offers - ex/ Foursquare
  • Sponsorships / Site Takeovers -  ex. Pandora


Commerce
  • Retailing - ex. Zappos
  • Marketplace - ex. Etsy
  • Crowdsourced Marketplace - ex. Threadless
  • Excess Capacity Markets - Uber, AirBnB
  • Vertically Integrated Commerce - ex. Warby Parker
  • Aggregator - ex. Lastminute.com
  • Flash Sales:  Gilt Groupe, Vente Privee
  • Group buying - ex. Groupon
  • Digital goods / downloads - ex. iTunes
  • Virtual goods - ex. Zynga
  • Training - ex. Cloudera (??), -> Coursera
  • Pay what you want - ex. Radiohead
  • Commission - ex. SharesPost
  • Commission per order - ex. Seamless, GrubHub
  • Auction - ex. eBay
  • Reverse Auction - ex Priceline
  • Barter for services ex. SwapRight

Subscription
  • Software as a Service (SAAS) - ex. Salesforce
  • Service as a Service - ex. Shopify
  • Content as a Service - ex: Spotify, Netflix
  • Infrastructure/Platform As A Service - ex. AWS
  • Freemium SAAS - ex. Dropbox
  • Donations - ex. Wikipedia
  • Sampling - ex Birchbox
  • Membership Services - ex Amazon Prime
  • Support and Maintenance - ex 10gen, Red Hat
  • Paywall ex. NYTimes
  • Voice and video-conferencing - ex. Uberconference

Peer to Peer
  • Peer-to-Peer Lending - ex. Lending Club,
  • Peer-to-Peer Gambling - ex. BetFair
  • Peer-to-peer buying - ex Etsy
  • Peer-to-peer insurance/home/car - ex (??)
  • Peer-to-peer computing (CrasPlan storage, or SETI@home)
  • Peer-to-peer service - ex. Mechanical Turk, TaskRabbit
  • Peer-to-peer Mobile WiFi/Tethering - ex (??)

Transaction processing
  • Merchant Acquiring - ex. PayPal (Online / Offline)Stripe (Online), Square (Offline)
  • Intermediary - ex. IP Commerce (POS 2.0), CardSpring
  • Acquiring Processing - ex. Paymentech
  • Bank Transfer - ex. Dwolla
  • Bank Depository Offering - ex. Simple, Movenbank (spread on average deposits)
  • Bank Card Issuance - ex. Simple (interchange fee per transaction)
  • Fullfilment - ex. Amazon
  • Messaging - ex. Peer-to-Peer SMS, IM, Group Messaging
  • Telephony - ex. termination/origination in public telephony networks (skype out/in)
  • Telephony - ex. termination/origination within private telephony cloud (e.g. native skype)
  • Payment Gateways: Mobile -ex. Braintree
  • Platform Monetization ("Tax") - Facebook Credits; iO6 30% cut.

Licensing
  • Per Seat License - ex. Sencha
  • Per Device/Server License - ex. QlikView
  • Per Application instance - ex. Adobe Photoshop
  • Per Site License - ex. Private cloud on internal infrastructure
  • Patent Licensing - ex. Qualcomm
  • Brand Licensing - ex. Sesame Street
  • Indirect Licensing - ex. Apple Volume Purchasing

Data
  • User data - ex. BlueKai
  • Business data - ex. Duedil
  • User intelligence - ex. Yougov
  • Search Data - ex. Chango
  • Real-time Consumer Intent Data - ex. Yieldbot
  • Benchmarking services - ex. Comscore
  • Market research - ex. GLG

Mobile
  • Paid App Downloads - ex. WhatsApp
  • In-app purchases - ex. Zynga Poker
  • In-app subscriptions - ex. NY Times app
  • Advertising - ex. Flurry, AdMob
  • Digital-to-physical - ex. Red Stamp, Postagram
  • Transactions - ex Hailo

Gaming
  • Freemium - Free to play w/ virtual currency - ex. Zynga
  • Subscription-  ex. World of Warcraft
  • Premium - ex. xBox games
  • DLC - (Downloadable Content)  - ex. Call of Duty
  • Ad Supported - ex - addictinggames.co

(Source : https://hackpad.com/Web-And-Mobile-Revenue-Models-(final)-EgXuEtSibE7)

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